Bethany Baptist Church
Bethany Baptist Church has been a Newark institution nearly 150 years, from its humble beginnings in 1887 when it was located at Commerce Street, to present day, where its iconic steeple is a landmark of Newark’s central ward.
To celebrate the Church’s landmark 145th homecoming celebration, which came on the heels of the installation of its thirteenth pastor, the church had a month long series of events, culminating in a Banquet for the congregation.
I was tasked in creating marketing materials informing the congregation and community at large of Bethany’s celebration. This included tickets for the banquet, three large outdoor banners, a standing banner inside the church, and a flyer listing the church sponsored events.
Because I was in control of such a wide cross section of the marketing material, I was able to dictate a look and feel that permeated through all aspects of the design. I wanted to pay tribute to the architecture of the Bethany Church structure.