During the 2014 Newark municipal elections, Mokojumbie Design served as designer for the Lynda Lloyd campaign for Council-At-Large. Working closely with the candidate’s campaign team to maintain a strict and consistent image, Mokojumbie Design created print and digital materials including billboards, bus stop ads, banners, hand-cards, fundraiser invitations with tickets, and more.

Challenges included a tight budget, an increasingly hectic schedule of deliverables, and the need for political savvy with regards to design choices. Working within those parameters, Mokojumbie Design created targeted materials aimed at the campaign’s key demographic and maintained a strong brand identity across all elements to promote the candidate’s image and produce rapid identification and recall.