In 2013, Newark played host to TEDxBroadStreet, a locally and independently produced iteration of the “Ideas Worth Spreading” TEDtalks. Mokojumbie Design worked with FEMWORKS and MnM Consulting on this project to produce newspaper ads, web banners, social media posts, print flyers, a conference booklet, and the interactive event website. Designing materials required a blending of a previously defined brand logo with newly created design elements. The nature of the event demanded a very tight deadline and all of the elements needed to be created with a unique TedxBroadStreet look while adhering to the stringent design specifications of the TEDx program guidelines.