Think of websites as television episodes, and social media posts as trailers. Whereas social media posts should give quick dives into your small business, the core; the meat and potatoes of your business, should be right here in your website. Unless we’re talking about business-oriented social media services such as LinkedIn, most people aren’t on Instagram specifically searching for your particular small business or non-profit.
Websites are the perfect place to flex your storytelling muscles, explaining to potential customers about your services, methodologies, and about your company as a whole. It’s easy to neglect your company’s website, but out of date info on your site is a quick way to have customers second-guess your business